I was recently contacted by the PR person for Katrina Allen, creator of Australian tampon brand Miss De Jour (her name was Caroline so she must b pretty cool LOL) to see if I was interested in doing a blog review of the new Miss De Jour tampons. I thought why not? But, as most mums know, the return of “Aunt Flo” after the birth of a baby is unpredictable to say the least and if you breast feed, even more so.
I used De Jour tampons bb (before bub) and loved the funky packet design & the fact they came in a plain zip lock bag not the usual flip top box. Those boxes are one of my pet peeves. How many times have you opened your bag to find the contents of the flip top box all though your bag? Or your little one, playing in your bag, pulls out afore mentioned box & proceeds to empty the contents out, usually at the most inappropriate time.
Miss De Jour is even more funky. The zip lock bags are still there (YAY). As Katrina Allen says
“Miss De Jour tampons are packed in fashionable boxes to help make women feel a little bit glamorous in a time when they might be feeling a little bit icky. We’ve also packaged them in handy zip lock bags, which means the tampons don’t end up rolling around in the bottom of our handbags, which most of us can relate to,”
So I have a few boxes to give away (1 regular & 2 super – I kept a box of regular for myself, you know, just in case). All you need to do is post a comment and answer this question – What is the most embarrassing thing your little one has pulled out at an inappropriate time? & if you don’t have little ones? Just share an embarrassing moment.
Sorry to my international readers but this give away is for Australian readers only.
ETA: Giveaway now finished
Miss De Jour, and De Jour, is available in supermarkets across Australia as well as Priceline stores and other usual sanitary product outlets.
Below is the media release I was sent, feel free to read it to learn a bit more about Katrina Allen & Miss De Jour
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Media Release 3 March 2011
Business queen of tampons keeps brand fresh with all-new Miss De Jour
A woman knows what she wants and needs; and what better person to create and champion a tampon company than…
Katrina Allen.
An inspirational business woman, highly creative and the brains behind De Jour; the first Australian sanitary brand by a woman, for women, Ms Allen is launching a sassy new brand, Miss De Jour, to cater to the ‘Mademoiselle’ market of Australian women.
Chic, savvy and stylish, the Miss De Jour range of tampons launches in stores from March 2011.
“Miss De Jour tampons are packed in fashionable boxes to help make women feel a little bit glamorous in a time when they might be feeling a little bit icky. We’ve also packaged them in handy zip lock bags, which means the tampons don’t end up rolling around in the bottom of our handbags, which most of us can relate to,” Ms Allen said.
Ms Allen, 43, began her career in advertising, paving an enviable career as Art Director before changing tact some 13 years later to begin De Jour in 1998.
“Like many big breaks in business I recognised a market gap in the sanitary products’ space that spoke directly to the female market. Such as – who she is, what she aspires to… and I was confident I could deliver a product that would meet the customer’s sanitary requirements as well as fit with her value set,” Ms Allen said.
“I looked around at what was on offer and didn’t like the options. The available tampon packaging was loud and gaudy, the purse packs unhygienic and the advertising insulting,” she said.
Rather than accept the status quo, Ms Allen used her creative nous to design the De Jour brand, which launched to market in 1998.
Miss De Jour, and De Jour, is available in supermarkets across Australia as well as Priceline stores and other usual sanitary product outlets.
Ms Allen has her own David and Goliath story to tell – taking on the male dominated big guns and coming up trumps.
She believes the secrets to her success include knowing the target market, filling a gap in the market, and importantly delivering a quality product that works, is price competitive and appeals to its audience.
Ms Allen also goes beyond the standalone product by sharing tips, advice and information on the De Jour website, and Miss De Jour Facebook page related to various women’s issues including but not limited to PMT, cystitis and thrush.
“I like to look at myself as a big sister. Perhaps that’s why I’ve launched a new line of De Jour, we’ve been on the market for over 10 years now – little sister’s all grown up and it’s her time to shine. Today’s women care about their careers but not to the neglect of their femininity. I’ve kept their values top of mind when designing both De Jour and Miss De Jour. Miss De Jour is part of a sisterhood brand that knows what women want and can deliver a product that delivers on it,” Ms Allen said.
“The packaging is also such that the man in a girl’s life won’t be embarrassed to be seen with Miss De Jour in his shopping basket – in fact, he’s likely to feel good about it as other women shopping will be familiar with the brand and think he’s a grand boyfriend indeed!”
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For more information, images or to speak with Katrina Allen, Founder or Miss De Jour, please contact Immerse Agency PR Consultants:
Caroline James – team@immerseagency.com.au, p: 0413 481 579
Michelle Palmer – michellepalmer@immerseagency.com.au, p: 0412 774 280
